[PIAS] Goes D2C... Powered by Digital Animal
In its first raft of deals, [PIAS] has signed partnerships with Digital Animal, MAM Logistic and Topspin Media in order to provide its labels and artists with a range of Direct to Consumer e-commerce solutions across digital and physical product types on a multi-territorial basis.
[PIAS] D2C will provide its labels and artists with full featured online stores via Digital Animal. The stores will be feature rich, including multi-territory billing, pre-orders, SMS payments and a full content management system providing complete control of pricing and product offerings. The stores enable the sale of physical and digital audio products, together with merchandise and tickets.
The domestic and international physical fulfillment of e-commerce solutions will be provided by a combination of both [PIAS]’s own Brussels based warehouse and UK based MAM Logistics.
Through [PIAS] D2C, [PIAS] labels, artists and managers will be able to combine robust D2C e-commerce services alongside the broad range of marketing and promotional activities associated with an artist campaign.
The combination of powerful marketing and e-commerce based solutions enables [PIAS] to offer its clients a truly end-to-end range of services across both retail sales, marketing and D2C on an international basis.
“[PIAS] is ideally positioned to support its labels and artists with Direct to Consumer e-commerce and CRM based solutions,” said Adrian Pope, Director of Digital & Business Development [PIAS] Entertainment Group. “[PIAS] D2C will develop to provide a range of solutions that compliment other services that we offer, from [PIAS] Digital Marketing to [PIAS]’s retail marketing, sales and distribution operations on an international basis”
Chris Thompson, Founder & Director Of Business Development at Digital Animal comments, “It’s great to have such an experienced full service channel partner that sees it’s future in our space. We are thrilled to be able to offer competitive direct to fan solutions to Europe’s most important independent artists and labels through [PIAS] ”